How a Fitment Fix Increased Webstore Sales by 800%
+800%
Webstore Sales
+400%
Growth in 15 Months
TecDoc
Fitment Integration Implemented
The Challenge
A multi-brand Ford dealership group was already selling parts on eBay and launched dedicated webstores.
Despite working with multiple marketing agencies, growth remained limited. The issue wasn’t traffic.
Customers weren’t confident that parts would fit their vehicle. The business already had a part finder on their webstore, but the fitment data had not been maintained and therefore was several years out of date.
This was resulting in some customers buying incorrect parts for their cars, leading to frustration and a bunch of returns, not to mention potential insurance and legal implications.
Uncertainty around compatibility created hesitation and lost sales.
The Solution
ZELLIS identified fitment accuracy and customer confidence as the core constraint.
• TecDoc fitment integration via ZELLIS Auto
• Structured product data for accuracy
• A redesigned customer experience focused on clarity and trust
The goal was simple, remove doubt at the point of decision.
The Results
+200%
growth in 7 months
+300%
growth in 10 months
+400%
growth in 15 months
+800%
total webstore growth within 3 years