Experience counts

With a strong legacy in ecommerce and marketplaces, ZELLIS principals Tim Davies and Iain Johnston are a wealth of knowledge on multichannel retailing but also highly commercial and strategic. With a combined 50+ years ecommerce experience between them launching, growing and selling online businesses, you’ll be hard pressed to find anybody with more practical and hands-on experience in the ecommerce space.  Read more about them below.

What is our point of difference?

We take a holistic view of our clients’ businesses.  You might ask us to do a specific task, but before we do it we’ll want to know your ‘over-the-horizon’ vision.  This ensures any effort, time or money invested today is not wasted. Participating in online retailing ourselves means we take a very hands-on approach to your aspirations and challenges.  We want you to succeed, and therefore we won’t waste your time or money on things that won’t have a meaningful impact.  Our reputation is staked on your success.

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A track record of significance

We’ve been kicking goals since the start, and we’re not done yet.  Here’s some of our highlights…

2015 – ZELLIS founded to help retailers and marketplace sellers succeed through unified commerce solutions and related services

2016 – ZELLIS contracted by Neto to do all eBay marketplace integrations & training

          – ZELLIS first employee hired.  Mannix is today Head of Admin & Facilities

2019 – ZELLIS became the first Neto Gold Certified Partner after our developer team successfully completed Neto capability training

          – ZELLIS launched ZELLIS Connect as Authorised Neto Reseller

          – ZELLIS became a Shopify Agency Partner

2020 – ZELLIS became the first Australian Partner for both Findify and ChannelEngine

          – ZELLIS partnered with Redbook to unlock fitment solutions for ecommerce

2021 – ZELLIS became compatibility solutions partner to eBay acheiving 46%+ sales increase across participating sellers

           – ZELLIS launched the Automotiv Theme for Neto

           – ZELLIS growing Philippines team moved into a new office in Cebu

2022 – ZELLIS launched ZELLIS Auto, our API-driven fitment solutions platform, delivering up to 3200% ROI for participating dealers and retailers

          – ZELLIS partnered with TecAlliance to expand fitment solutions with TecDoc

          – ZELLIS partnered with Marketplacer to deliver specialist data and seller onboarding services to marketplaces

2023 – ZELLIS became the first Maropost Platinum Agency Partner.


Meet our unique team of specialists, spanning 3 countries and multiple areas of expertise.

Tim Davies

CEO & Founder

Tim provides strategy, guidance and support for our team of 50+ spanning 3 countries. He drives our plain English approach to the sometimes complex challenges of ecommerce, multichannel and cross-border retail.

Following successful careers in stonemasonry, wellness, accounting and governance, Tim’s online journey commenced in 2006 when he founded a photography studio equipment retail business selling through eBay and his own website.

2010 - Tim was appointed Business Development Manager at eBay Australia & New Zealand

  • Delivered 3 consecutive years of sustained 40% YoY growth for a $100m portfolio in Australia, Hong Kong and Taiwan
  • Provided strategic direction for high profile retailers including Borders, Angus & Robertson, Kogan and Milan Direct
  • Consulted internally across the eBay business team on best practices, trust and legal issues impacting eBay sellers
  • Represented eBay to the Australian Federal Government at Parliament House in Canberra as part of a business delegation and presented the opening remarks at Labor’s first Digital Economy Group session
  • Launched eBay Seller Academy in Australia, run in Sydney, Melbourne and Brisbane with a total of 200 graduates
  • Launched eBay Seller Recharge to promote networking and education with the eBay business seller community
  • Published "Trading Professionally on for Small-to-Medium Businesses"

2012 - Tim was appointed Manager of Seller Education & Engagement at eBay

  • Launched eBay Seller Centre on
  • Pioneered and delivered eBay Seller Training courses around Australia
  • Pioneered and ran eBay's seller-facing Social Media across Twitter, Facebook, Slideshare and Linkedin
  • Delivered eBay launch training to major retailers including Target, Officeworks, 3M, Pioneer, Nestle, Betta Home Living, Kathmandu, Fishpond, Catch and more
  • Led successful Seller Outreach program to educate eBay merchants on best practices and growth tips
  • Responsible for the education and engagement of eBay Solution Providers in Australia, New Zealand, China, USA and UK
  • Collaborated with South Australia Small Business Commissioner's Office to facilitate and keynote a seminar on ecommerce seminar and panel for Adelaide CBD retailers in partnership with Adelaide City Council, eBay, PayPal, Australian Retailers Association and National Online Retailers Association (NORA).

2015 - Upon leaving eBay, Tim founded ZELLIS to help retailers, wholesalers and marketplace sellers leverage mainstream ecommerce through unified commerce solutions and related services.

2016 - Tim was appointed as President of the Professional eBay Sellers Alliance (PeSA)

2017 - Tim was awarded an eCommerce Industry Recognition Award

2019 - Tim was appointed Chair of the Marketplaces Council at Retail Global and achieved a world first by convening representatives from marketplaces eBay, Amazon, Catch, Kogan and TheMarket in a single cooperative

2022 - Tim coordinated a formal submission from the Marketplaces Council to the ACCC Digital Platform Services Inquiry about marketplaces

2023 - Collaborated with New Zealand Trade & Enterprise for a series of webinars on marketplace opportunities for retailers

Tim presents regularly at ecommerce events and conferences around the world and is in demand for his plain English approach and breadth of knowledge in the ecommerce space.

In his spare time, you'll find Tim either in his music studio, building a retaining wall in his back yard, out driving somewhere in the Dandenong Ranges, skiing down the slopes, or relishing a whisky with some quality dark chocolate.

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Iain Johnston

Automotive Ecommerce Specialist
Co-founder ZELLIS Connect & ZELLIS Auto

After serving in the Royal Australian Navy, Iain joined the automotive industry in parts & accessories within the Toyota Dealer network and quickly forged a path into more senior roles leading to management. In 1995 along with two partners entered his first business in the Nursery and Hardware industry.

Iain commenced his ecommerce journey in 1997 selling goods on the Fairfax group's marketplace and subsequently on eBay when it launched in Australia in 1999. He opened eBay's first online store. Iain has in different businesses sold continuously on eBay since then. After the sale of the business in 2000, Iain returned to management within the Toyota Dealer network and launched the very first accessories and merchandise store on a Yahoo shop platform. He launched his own auto parts & accessories business specialising in Japanese 4x4 vehicles in 2002 and quickly grew the online presence on eBay and later his own website. In 2007 he acquired an additional business specialising in British vehicles and in 2013 a specialist brakes online pureplay. In 2015 after the sale of the other businesses he launched Auto Commerce Australia as a consulting and project management business specialising in auto parts and accessories and also operated a multichannel online department store.

In 2019 Iain joined the ZELLIS team and soon after co-founded ZELLIS Connect (a unified commerce platform for retailers) and ZELLIS Auto (a specialised automotive fitment solution for auto parts & accessories retailers and dealerships). Iain also operates a successful ecommerce business which sells beauty, haircare, healthcare and giftware products across all major Australian marketplaces as well as their own website. In his spare time Iain loves to spend time with his family and has a passion for BBQ and exploring the great outdoors.

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Sam Price

Multichannel Solutions Strategist

Sam is our eCommerce Solutions Strategist with a focus on multichannel retail and wholesale, website design, marketplaces, data structuring and optimisation, platform support and training. He works with a wide range of online businesses, taking a practical and hands-on approach, preaching the importance of process improvement and recalibration for long-term growth.

After a decade of working with in-house eCommerce management and driving strong growth, Sam now supports ZELLIS multichannel clients providing insights, guidance and practical solutions to help them unlock their full potential in ecommerce. Sam's deep hands-on experience working on the retailer side means he brings a wealth of knowledge, insight and perspective to his clients to support their growth.

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Jillian De los Santos

Operations Manager

Jillian mentors and guides the leadership team in our Philippines office and coordinates our Merchant Services team. She maintains a positive and collaborative work environment where everyone's ideas are valued and respected, ensuring a client-centric and goal-oriented mindset among all team members.

When she's not busy working, you'll find her soaking up the sun at nearby beaches with her kids. Building sandcastles, chasing waves, and creating unforgettable memories with her little ones are the perfect way for Jillian to recharge and enjoy quality time outside the office.

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Helvin Ganatra

Developer Team Lead

Overseeing everything from custom webstores and eBay designs through to complex ecommerce and automotive solutions, Helvin has built the ZELLIS developer team from the ground up.  Under his guidance, our developers continue to expand the possibilities of our clients' businesses through integrations, data automation, webstore functionality, front-end design and custom applications.

Outside work Helvin loves spending time with his family, and especially his son. He enjoys driving and often plans family trips to different places, and he also enjoys different types of food.

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Mannix De los Santos

Head of Admin & Facilities

Mannix was employee #1 at ZELLIS. As Head of Admin & Facilities, he keeps everything running smoothly behind the scenes. Mannix is the ’glue’ that holds it all together when we’re under pressure.

Once the workday is over, Mannix puts on his chef's hat and transforms into a culinary wizard in the kitchen for his family. When he's not impressing with his culinary skills, Mannix enjoys quality time with his kids and furry friends, playing and bonding with them in joyful moments.

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Josh Encina

Client Support & ZAPS Lead

Josh heads up our Client Support Team and our ZELLIS Auto Professional Services team. He is also responsible for Workforce Reliability. Josh is always happy to hear from our clients and co-ordinates solutions, training and technical assistance as required. He is always looking for ways to optimize team productivity and provide exceptional support to both colleagues and clients.

Outside of the office, Josh immerses himself in thrilling gaming adventures, fully embracing his passion for gaming. Whether it's diving into immersive virtual worlds or engaging with fellow gamers, he finds happiness in connecting with others who share his enthusiasm.

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Jenefer Pacaña

Triage Lead at ZELLIS

Meet Jenefer, the amazing Triage Lead at ZELLIS who's always ready to help customers tackle their website and platform issues. He's a tech enthusiast who finds pure joy in being a part of the exciting advancements happening at ZELLIS every day.

When Jenefer wants to unwind and connect with people from different walks of life, he turns to online chess games. It's not just about the strategic challenges that captivate him, but also the chance to engage with players of diverse backgrounds and nationalities.

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David Laude

Quality Analyst Lead

David is our eagle-eyed Quality Analyst.  He works with each of our data specialists to ensure the work is accurate, and coordinates training and mentoring with our senior team where improvements can be made.

Out of hours, David is a music and gaming enthusiast. He's usually spending his free time strumming his guitar and slaying dragons with his friends.

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Elisha Nardo

Assistant Quality Analyst

Elisha as a Merchant Services specialist and Assistant Quality Analyst, possess great understanding in the field of Merchant Services and on top of that, helping the team get the best quality of work is also her game.

On her leisure time, watching movies and listening to podcasts are her go-to activities as these offer unique perspectives that contribute to her growth both professionally and personally.

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Ivy Sacamay

Quality Auditer

Ivy is our QA auditor. Her thorough analysis ensures the quality and reliability of the products and services that support our clients growth. Ivy is always eager to share best practices and insights with our wider team.

Outside work Ivy is a huge fan of outdoor activities like hiking and camping. She also has a passion for baking and experimenting with new recipes. She dedicates a significant portion of her time at home to read books and indulge in painting. These activities help Ivy to relax and recharge.

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Natasha Abellana

Merchant Services Team Lead

Natasha is our Merchant Services Team Lead who coaches and supports agents to crush their metrics. She's all about helping the team shine by boosting skills, tackling obstacles, and delivering killer results.

When she's off work, you'll find her at the gym, pumping iron to stay balanced and bring her A-game. Constant growth is her thing, always seeking new opportunities to make a positive impact.

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Dexter Pros

ZELLIS Auto Flex Support

Introducing our ZELLIS Auto Flex Support, Dexter! With a proven track record of dedication, excellence, and teamwork, Dexter has consistently demonstrated leadership qualities that inspire and empower those around him. His commitment to fostering collaboration, driving results, and cultivating a positive work environment makes him the ideal person to lead our ZELLIS Auto Flex team to new heights.

When Dexter is not at work he enjoys outdoor activities, eating and riding his motorcycle away from the busy city.

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Arpril Bondoc

Human Resources

April plays a crucial role as a Human Resources professional, responsible for addressing and resolving any people-related complaints and needs that arise within the organization. With her empathetic and approachable nature, she ensures that all employees feel supported and valued, fostering a positive work environment.

Outside of her professional responsibilities, April finds immense joy in spending quality time with her children. She believes in creating cherished memories and imparting valuable life

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Ryan Rosos

IT Manager

During office hours, Ryan can be found fixing all things IT-related, making sure everyone's tech troubles vanish like magic.

But once he clocks out, he's all about his adorable kids. They're his stress-busters, and he loves spending quality time with them, whether it's playing games, going on adventures, or simply enjoying some good old family fun.

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Malburg Masayon

Automotive Parts Interpreter

Burg is our redident automotive fitment expert. Referencing supplier catalogs, databases and other resources, he supports our Flex team in identifying the right compatibilities for fitment tagging. With an obsession for detail, Burg ensures that each part aligns with the correct vehicle or motorcycle.

Outside work, Burg's interests are as diverse as his skills, from video gaming to cooking up a storm in the kitchen. An ambivert at heart, Burg cherishes quality time spent with friends and family over a drink or two.

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