eCommerce Business Auditing

A full business audit is a highly effective step towards ensuring your online retail business not only thrives but also unlocks its full potential.

ZELLIS full business audits are run by our senior managers Tim Davies and Iain Johnston, who collectively have more than 50 years of experience in business and especially ecommerce and multichannel retail.

How crucial is a comprehensive business audit, and what sort of impact can it have on growth and profitability? 

Here are the core areas our audit and report covers…

Human Resources

Your team is your biggest asset. A thorough audit of your HR practices ensures that your workforce is well-aligned with your business objectives, and identifies opportunities for training and development that can enhance productivity and morale.


A Goldmine for immediate ROI: Logistics in e-commerce is a critical component that often holds untapped potential for cost savings, particularly in shipping fees. By auditing your logistics processes, you’ll be able to identify ways to optimize operations, negotiate better shipping rates, and implement more efficient packaging solutions. These improvements can lead to substantial cost reductions, offering a quick and impactful return on investment.

Sourcing and Vendor Management

Reevaluating your sourcing strategies and vendor relationships can help in cost-cutting, improving product quality, and ensuring supply chain reliability – all crucial for customer satisfaction and competitive edge.

Accounting Management

A detailed review of your financial processes ensures accuracy in your financial reporting, identifies potential cash flow issues, and prepares your business for a smooth tax season, thereby safeguarding your business’s financial health.

Sales Analysis

Understanding your sales trends helps you to refine your marketing and sales strategies, leading to improved customer engagement and increased sales.

Website and Online Marketplace Audit

For online retailers and marketplace sellers, auditing your online presence, including your website and marketplace listings, is crucial. This involves reviewing your SEO strategies, user experience (UX) design, content relevance, and technological integrations. A well-optimized website and marketplace strategy can dramatically increase visibility, drive traffic, and boost sales.

Maximizing Marketplace Potential

Marketplace sellers, in particular, can benefit significantly from a strategic review of their marketplace presence. Analyzing sales data, customer reviews, and competitive positioning can uncover valuable insights for product assortment optimization, pricing strategies, and promotional tactics. By fine tuning your marketplace strategy, you can tap into new customer segments, improve customer retention, and ultimately increase sales.

The Broader Benefits

A comprehensive business audit empowers you with critical insights into every aspect of your operation, enabling you to make informed decisions, stay ahead of market trends, and adapt more rapidly to changing consumer needs. It’s not just about fixing what’s broken; it’s about proactively seeking opportunities to drive growth and innovation.

Whether you’re looking to streamline operations, optimize your online presence, or enhance your marketplace strategy, the insights gained from a thorough audit can be the catalyst for remarkable growth and success.