How Removing Friction From the Buying Process Grew Spa Cover Sales by 50%
+50%
Spa Cover Sales Growth
Custom
Webstore Built on Neto
Fully
Self-Serve Customer Journey Implemented
The Challenge
A Melbourne-based spa covers manufacturer with a non-transactional website.
Customers were forced to phone in just to get information or place an order.
The sales process was time-consuming and frustrating — and there was no way of knowing how many potential customers gave up before ever making contact.
Every unnecessary step was a lost sale.
The Solution
ZELLIS built a fully custom webstore on the Neto platform, with a particular focus on customer journey mapping and data accuracy.
• A low-friction, intuitive purchasing experience
• Custom configuration to handle varying spa cover sizes and shapes
• Structured product data to support a seamless self-serve process
The goal was to make the purchase possible — and then make it easy.
The Results
+50%
spa cover sales growth within the first year
Fully
transactional webstore replacing a phone-dependent process
Reduced
friction across the entire customer journey