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Building a profitable and sustainable retail empire with Neto
Running a retail or wholesale business online is a little more complex than some might like to admit. It’s easy to sign up to a webstore platform, and there’s a bunch to choose from, ranging from free up to $50,000 in annual fees. That’s a huge range to choose from, so knowing what you will need is the key to deciding on the right platform for you.
But first, let’s get something straight. CHEAPEST and BEST are mutually exclusive terms. They simply don’t belong in the same sentence. You need to choose which is most important to you and accept that you will be compromising on the other. If you have a limited budget, you will not get the best solution. The more thoroughly and objectively you can list out the must-haves and would-likes, and the clearer you are on your own knowledge, resources, budget and capabilities, the easier it will be to make a good choice for your ecommerce technology.
What is Neto?
Neto is an Australian award-winning unified ecommerce and multichannel platform. Neto was founded in 2009 by Ryan Murtagh as an eBay store management solution, and has evolved since to encompass all aspects of retailing and wholesaling, both online and offline. In 2015 Telstra took up a majority stake in Neto and in 2021, Neto was acquired by Maropost.
A lot of Neto’s earlier merchants originated from eBay and have since expanded into other channels including their own webstore, other marketplaces and even physical stores. Neto users today range from solopreneur retailers and marketplace sellers all the way up to $100 million multinational and multichannel retailers and wholesalers.
What type of business is Neto best for?
Running Neto for ecommerce and multichannel would be a smart move for many businesses, but it is particularly ideal for retailers and wholesalers wanting to sell online…
- with a large range of inventory
- wanting to run multiple webstores
- wanting to sell on multiple marketplaces
- data-intensive product categories especially automotive parts
- that have both online and physical stores
- wanting to sell internationally
- wanting to take orders from both retail and trade/wholesale customers
Categories that Neto works especially well for include:
- Automotive parts & accessories
- Sporting goods
- Home improvement
- Hardware & tools
- Pet products
- Fabric, sewing and craft supplies
- Toys & hobbies
- Clothing & fashion
- Computers & electronics
- Office supplies
- Home entertainment
- Home appliances
- Medical supplies
- Tactical & outdoors
- Industrial supplies
- Giftware
…and more.
What features does Neto offer?
All ecommerce platforms will store your product data and images, group those products into categories for navigation, and have a cart and checkout that allows customers to go shopping and pay for their order.
It’s the extra native functions and features that sets Neto apart from other platforms which require third-party plugins and apps. Without any plugins, apps or middleware, Neto natively includes the following functions and features:
- Manage up to 1 million products
- Multiple category trees
- Multiple customer groups
- Multiple prices for each products
- Multiple point-of-sale registers
- Bundles and kits
- Gift vouchers
- Rewards programs
- Editable options
- Product reviews
- Automated invoicing
- Customer level discounts
- Purchase ordering
- Staff user access controls
- Multiple warehouses
- Store finder
- Part finder
- Product labels
- Live shipping carrier rates
- Consignment label printing
- Pick slips and delivery dockets
- Backordering
- Automatic back-in-stock notifications
- Stock forecasting
- Dropshipping automation
- Advanced configurations
- Marketplace integrations
- Reports & analytics
…and lots more. View the full list of platform features
Futureproofing your ecommerce empire
The last thing you want to do after setting up your business on an ecommerce platform is to have to migrate to another one. Getting started is often challenging, but switching platforms is typically disruptive, expensive, complicated and stressful.
We recommend an over-the-horizon approach, meaning you should consider your needs at least 4-5 years into the future. Whilst you don’t need to take up a high cost enterprise solution from the start, at least knowing where you’re going will ensure you are pointed in the right direction.
The most important aspects of choosing an ecommerce or multichannel platform are:
- Native features & functions
- Extensibility and ‘headless’ capabilities
- Capacity for growing SKU range and order velocity
- Documentation and training resources
- Support responsiveness and quality
You can start as small and as hands-on as you want on Neto for just over AUD$100 per month and a free store preset theme. But Neto will also cater for hundreds of thousands of products and several thousand orders each day. If you want certain processes done in a particular way and choose to use other specialised solutions for complex inventory management, warehouse automations, advanced shipping rules and automations, or are required to integrate with specific ERP or DMS platforms, this can all be done with Neto.
Supercharge your multichannel business
Neto’s powerful PIM and headless capabilities mean the sky is the limit when it comes to expansion and integration. The platform is so well engineered that we can deliver an on-trend, advanced custom designed webstore for less than half the price compared to other popular ecommerce platforms including Shopify, BigCommerce and Adobe Commerce Cloud (formerly Magento).
As your business grows and expands into more channels, grows in complexity, and automations and rule-based processes become more necessary, Neto sits in a class of its own that no other platform can compete with for the same price.
Neto is great value for new and small-to-medium online retailers, but it really shines for businesses doing $10-$20 million annual turnover.
The ZELLIS advantage
When it comes to Neto, nobody has deeper experience with the platform than ZELLIS. We have been working hands-on with Neto merchants for a decade:
- We were the first to be accredited by Neto in 2019 as Certified Neto Developers.
- We were appointed Neto’s first Gold Partner in 2019
- We were the first Neto partner to build a theme for the platform in 2019. Our Automotiv theme has remained one of the most popular Neto themes.
- We became the second Authorised Neto Reseller in 2020 (alongside Telstra who eventually sold their stake, leaving ZELLIS as the only Neto Authorised Reseller today)
- We were appointed Maropost’s first Platinum Partner in 2023
ZELLIS has built custom functions, features and integration solutions for Neto that even Neto and Maropost themselves did not believe were possible, including:
- VAT solution for Europe
- Trevipay integration
- Multicurrency solutions
- Country detection solutions
- Message Media integration
- Automotive fitment solutions powered by Redbook and TecDoc
- eBay fitment integration
- Vendor/distributor integrations
- Just-in-time ordering and preorder solutions
- Dropshipping automations
Integrations are readily available for Neto with:
- Cin7 Core (formerly Dear Systems)
- Pentana DMS (used by automotive dealerships)
- Unleashed
- Peach Business Software
- Marlin (for wheel/tyre workshops)
- Triumph ERP
- SAP
- Pinnacle Pro
- Brightpearl
- Xero
- Myob
- Saasu
- Zapier
- Trustpilot
- Reviews.io
- DotDigital
- Podium
- Findify
- Searchspring
- Algolia
- Google Analytics & Tag Manager
- Facebook shops
- Google Shopping
- Lootly
- Klaviyo
- Mailchimp
- SmartrMail
- Maropost Marketing Cloud
- Shippit
- Starshipit
- ShipStation
- Seko Logistics
- Orange Connex
and many more.
If you’re currently running your business on Neto or thinking about it, take advantage of our free discovery session to tell us where you’re at, what you want to achieve over the coming 4-5 years with your business, and explore the huge range of options available with the Neto platform to get you there.
As an ecommerce advisory and solution provider, we don’t have a sales team. We are consultative and collaborative, interested only in the solutions and services that will get your business to where you want it as economically, efficiently and effectively as possible, within your budget and capabilities. We only work with businesses that are committed to success, even if you’re not there yet. Our Flex team is experienced in data creation, curation, optimisation, categorisation, catetory restructuring, cateogry and attrribute mapping, marketplace channel management, resolving marketplace listing errors, providing fast-response customer support for your webstore and marketplace customers, and marketing support.
A conversation costs nothing but could transform your awareness and open possibilities you didn’t know existed.