Reviews marketing channels separately
Marketing Funnel Audit
Know exactly where customers are dropping out of their buying journey - and what to fix first.
- Are you attracting plenty of visitors, but not enough of them are becoming customers?
- Do you know exactly where customers lose interest, stop engaging or abandon the buying journey altogether?
- If you could only improve three things in your marketing over the next six months, would you know what they are?
If you hesitated on any of those, your marketing funnel is quietly leaking revenue.
Not sure where to start? Book a free Discovery Call with one of our marketing experts.
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Client Result
“ZELLIS has helped retailers across automotive parts, workwear, fashion jewellery and farm supplies uncover hidden revenue opportunities, improve customer journeys and make smarter marketing decisions"
Why Marketing Funnel Matters
MOST BUSINESSES DON'T HAVE A MARKETING PROBLEM.
They HAVE A BUYER JOURNEY PROBLEM.
Customers don’t buy the moment they discover your business. They move through a journey of discovering, comparing, trusting, buying and, hopefully, coming back again. Every stage of that journey relies on different marketing activities working together to move the customer closer to the next step.
When one stage is weak, disconnected or missing altogether, the entire journey suffers. You might be investing heavily in attracting new visitors without giving them a reason to return. You might be driving thousands of people to your website when improving your conversion rate would generate a far greater return. Or you may have loyal customers ready to buy again, but no strategy to bring them back.
“Your marketing doesn’t need to work harder. It needs to work together.”
What You'll Get
A COMPLETE VIEW OF YOUR CUSTOMER'S BUYING JOURNEY
TO IMPROVE SALES CONVERSION.
One audit. One report. A complete view of your customer’s buying journey, showing where revenue is leaking and what to fix first.
Finding New Customers
Are you attracting the right people, or paying for traffic that was never likely to convert?
Turning Interest into Sales
Are you building trust and buying intent, or losing potential customers before they purchase?
Recovering Lost Sales
Where are customers abandoning the buying journey, and what marketing activities should be bringing them back?
Increasing Repeat Purchases
Are you making the most of the customers you've already paid to acquire, or leaving future revenue behind?
You'll walk away with a clear action plan showing:
You'll walk away with a clear action plan showing:
- What's working well
- What needs improving
- What's missing
- What to prioritise first
You’ll know exactly where customers are dropping out of their buying journey, what’s causing it, and which improvements will have the biggest commercial impact.
The Process
Three Steps
From Insight To Action.
You get an objective, structured map of the full customer journey on your webstore:
01
Understand Your Business
- Every business grows differently, so we start by understanding your goals, your customers and your current marketing strategy. We review the marketing you're already investing in so our recommendations are based on evidence, not assumptions.
02
Diagnose Your Customer Journey
- We map your customer's buying journey from first discovery through to repeat purchase, identifying what's working well, what needs improving, what's missing and where customers are losing momentum. Every finding is prioritised by commercial impact.
03
Your Growth Roadmap
- You'll receive a clear, prioritised action plan showing where your biggest opportunities lie, what to fix first and why. No generic checklist. Just practical recommendations designed to improve customer experience, increase conversions and maximise the return on your marketing investment. Every stage of your customer journey is categorised as Working Well, Needs Improvement, Missing or Working Against You, so you immediately understand where your biggest opportunities lie.
You’ll stop wondering where to invest next and start making confident marketing decisions backed by evidence.
Buy Your Marketing Funnel Audit Now — $2,932
Why ZELLIS
Not Another Checklist Audit.
Most marketing audits review individual channels and leave you to work out how everything fits together. The ZELLIS Marketing Funnel Audit takes a completely different approach.
We look at the whole customer journey, not isolated marketing channels.
Instead of reviewing email, advertising or social media separately, we map how they work together to move customers from first discovering your business through to becoming loyal, repeat buyers.
We prioritise what matters most.
Not every issue deserves your attention. Every recommendation is ranked by commercial impact, so you know exactly which improvements are likely to generate the biggest return first.
We show you what’s working, not just what’s wrong.
Your report clearly identifies what’s working well, what needs improving, what’s missing, and what’s actively working against your business, giving you a complete picture of your customer journey.
You leave with clarity, not more questions.
No generic recommendations. No overwhelming checklist. Just a practical roadmap showing where to focus first, why it matters, and how to make your marketing work together.
This isn’t another marketing audit. It’s a strategic roadmap to a more profitable customer journey.
Typical Marketing Audit
Identifies problems
Generic recommendations
Leaves you to decide what to do next
Focuses on marketing activities
ZELLIS Marketing Funnel Audit
Maps the entire customer journey
Prioritises opportunities by commercial impact
Practical roadmap tailored to your business
Shows you exactly what to fix first and why
Focuses on improving business growth
Backed by the ZELLIS Assurance Guarantee.
FAQs
Questions, Answered.
How is this different from a typical marketing audit?
Most marketing audits review channels like email, advertising and social media in isolation. The Marketing Funnel Audit looks at your entire customer journey, showing how every stage works together, where customers are dropping out, and which improvements will have the biggest commercial impact.
What if I'm not using every marketing channel?
That’s completely fine, and often where the biggest opportunities are found. We review the marketing you’re currently using and identify what’s missing, where customers are losing momentum, and which additions are most likely to improve your results.
What if marketing isn't actually the problem?
That’s valuable to know too. Sometimes the biggest opportunity isn’t attracting more visitors. It might be improving your website, conversion rate or customer experience. If that’s the case, we’ll tell you. The goal isn’t to recommend more marketing. It’s to help you make the best decisions for profitable growth.
What will I receive at the end of the audit?
You’ll receive a clear, prioritised roadmap showing what’s working well, what needs improving, what’s missing, and what to focus on first. Every recommendation is prioritised by commercial impact, so you’ll know exactly where to invest your time and budget for the greatest return.
What happens after I receive my report?
The roadmap is yours to implement however you choose. You can action the recommendations yourself, work with your existing agency, or have ZELLIS implement them for you.
How long will it take to receive my audit?
Your Marketing Funnel Audit will be delivered within 5–10 business days of your discovery session.
If the real issue isn’t repeat business — if customers are bouncing off one specific page, or your brand message isn’t landing — one of these might get you there faster:
Stop guessing where your customer journey is breaking down. Get the clarity to invest with confidence.
Buy Your Audit Now — $2,932